Personalized, interactive marketing is the future
This article deals with a new marketing strategy aiming an increase of guest's satisfaction. It consists in another kind of service based on guest's recognition and individuality. Indeed, the guest is known by all the staff and treated as "the king" as it seems he is alone in the hotel with all the staff and services available for just himself, just like home, but a luxurious home.
The good point is that the guest is recognized as an individual and not only a "guest". But it can be good also for the guest to avoid all administration upon arrival with the check-in process and let the guest enjoy from all services of the hotel. But everything sounds like heaven. I think it can be frustrating for all the staff because guests could become more and more demanding on the expectation of the service; guests also could feel tracked by all staff because everywhere they'd go they'd be recognized and won't feel as comfortable as expected also.
I think this new method should be used by moderately as for the guest and the staff comfort.
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