Versace plans luxury hotels to woo the wealthy
This article is a new concept of the Versace brand consisting in opening 15 luxury resorts around the world. I think it is a very good idea as people is getting richer and needs luxurious accomodations but their project is a little bit large. They should start little by little, seeing how it works and then build other hotels otherwise they would lose a lot of money and Versace is not the only luxurious brand. After that, other brands as Gucci or Burberry can build their own resorts and the competition could be very rude.
This is a very good idea to create this kind of hotel brands but then it would encourage other brands to create their hotels and concepts and it would create a new concept based on the brand. It could be very dangerous for hotels as Hyatt, Marriott or other big hotels that would lose their customers who'd be interested in this kind of concept.
1 commentaire:
Very wise comment about starting smaller and building on success. What do think this means for Marriott, Ritz and other chains?
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