2nd part of the final exam

• 1. What is meant by social sharing sites, link to 2 examples

Social sharing site is a website where users can share information: photos, videos, blogs, anything that is related to the social life.

For example: videos at http://www.ulinkx.com/ news at http://news.myspace.com/

• 2. How does social sharing influence consumers' choices, link to 1 article to suuport your assessment

~http://www.atelier.fr/medias-loisirs/internet,fait,pas,disparaitre,lien,social,donne,individus,possibilite,maitriser,davantage-34238-30.html:

It is said that consumers act whenever they want, they have the power to decide what and when to watch something, what to share with others...The videos/comments provide a more dynamic image for a brand or a product. It offers the control to consumers and also the freedom of the social sharing. Consumers that can interact with others on a product will believe what they say instead of believing what the advert said.

• 3. How hoteliers can best utilize social sharing trends to communicate with customers. Link to 2 examples

A hotel works differently than other companies.

It already utilises the social sharing trends to communicate with customers: the guests when going to holidays, post pictures and videos on their blogs to share their trips. But to improve that, they should post their guests comments online: http://www.smalleleganthotels.com/guestfeedback.html http://www.ramadachicagohotel.com/guestfeedback.html

• 4. What is your opinion ... can hotels effectively establish an online conversation with customers? Yes, why ... no, why not?

I think it is effective and but there are still some improvements to do